LUMA
Branding, Packaging, UI/UX
©2024
LUMA
Branding, Packaging, UI/UX
©2024
LUMA
Branding, Packaging, UI/UX
©2024
LUMA
Branding, Packaging, UI/UX
©2024




A brand development for luma optics.
A brand development for luma optics.
A brand development for luma optics.
A brand development for luma optics.
Rebranding Luma Optics, a leader in optical cable innovation, involved creating a cohesive identity from scratch. Despite serving major clients like Facebook, the brand relied on an outdated logo and basic website. The task included a modern refined logo, new website, corporate templates, and product sheets showcasing Luma's innovation, speed, and reliability.
Rebranding Luma Optics, a leader in optical cable innovation, involved creating a cohesive identity from scratch. Despite serving major clients like Facebook, the brand relied on an outdated logo and basic website. The task included a modern refined logo, new website, corporate templates, and product sheets showcasing Luma's innovation, speed, and reliability.
Rebranding Luma Optics, a leader in optical cable innovation, involved creating a cohesive identity from scratch. Despite serving major clients like Facebook, the brand relied on an outdated logo and basic website. The task included a modern refined logo, new website, corporate templates, and product sheets showcasing Luma's innovation, speed, and reliability.
Rebranding Luma Optics, a leader in optical cable innovation, involved creating a cohesive identity from scratch. Despite serving major clients like Facebook, the brand relied on an outdated logo and basic website. The task included a modern refined logo, new website, corporate templates, and product sheets showcasing Luma's innovation, speed, and reliability.








Innovative / Technical bold / Utilitarian
Innovative / Technical bold / Utilitarian
Innovative / Technical bold / Utilitarian
Innovative / Technical bold / Utilitarian
Combining functional design with bold typography and iconography, creating a modern and impactful identity.
Combining functional design with bold typography and iconography, creating a modern and impactful identity.
Combining functional design with bold typography and iconography, creating a modern and impactful identity.
Combining functional design with bold typography and iconography, creating a modern and impactful identity.
From vibrant accents to calming neutrals, this palette maintains consistency across all materials, forming the essence of the brand.
From vibrant accents to calming neutrals, this palette maintains consistency across all materials, forming the essence of the brand.
From vibrant accents to calming neutrals, this palette maintains consistency across all materials, forming the essence of the brand.
From vibrant accents to calming neutrals, this palette maintains consistency across all materials, forming the essence of the brand.








Visual treatment of the icons draws from the brand symbol and its rounded inner corners.
Visual treatment of the icons draws from the brand symbol and its rounded inner corners.
Visual treatment of the icons draws from the brand symbol and its rounded inner corners.
Visual treatment of the icons draws from the brand symbol and its rounded inner corners.
























































Agency: By All Means Studio
Logo & 3D Design: @mr_steveseven
Creative Direction: @thatannasun
Agency: By All Means Studio
Logo & 3D Design: @mr_steveseven
Creative Direction: @thatannasun
Agency: By All Means Studio
Logo & 3D Design: @mr_steveseven
Creative Direction: @thatannasun
Agency: By All Means Studio
Logo & 3D Design: @mr_steveseven
Creative Direction: @thatannasun
Got questions or want to team up? Feel free to reach out
Tbilisi, Georgia