STUDIO
Art Direction, Merch
©2024
STUDIO
Art Direction, Merch
©2024
STUDIO
Art Direction, Merch
©2024
STUDIO
Art Direction, Merch
©2024




STUDIO LIBERTY BRAND AESTHETICS
STUDIO LIBERTY BRAND AESTHETICS
STUDIO LIBERTY BRAND AESTHETICS
STUDIO LIBERTY BRAND AESTHETICS
Brand Expansion & Visual Direction for Liberty Bank's exclusive client experience in Georgia. From merch to media, I helped shape the visual identity of Liberty Bank’s premium sub-brand.
Brand Expansion & Visual Direction for Liberty Bank's exclusive client experience in Georgia. From merch to media, I helped shape the visual identity of Liberty Bank’s premium sub-brand.
Brand Expansion & Visual Direction for Liberty Bank's exclusive client experience in Georgia. From merch to media, I helped shape the visual identity of Liberty Bank’s premium sub-brand.
Brand Expansion & Visual Direction for Liberty Bank's exclusive client experience in Georgia. From merch to media, I helped shape the visual identity of Liberty Bank’s premium sub-brand.




Merchandise played a key role in bringing Studio Liberty’s visual identity to life. The aim was to create pieces that felt refined, minimal, and elevated - perfectly aligned with the brand’s premium feel. From tote bags and notebooks to apparel and accessories, every detail was thoughtfully considered to reflect quality and care. These weren’t just branded items; they became an extension of the brand experience - used as launch event gifts, displayed in the studio space, and featured across social media content.
Merchandise played a key role in bringing Studio Liberty’s visual identity to life. The aim was to create pieces that felt refined, minimal, and elevated - perfectly aligned with the brand’s premium feel. From tote bags and notebooks to apparel and accessories, every detail was thoughtfully considered to reflect quality and care. These weren’t just branded items; they became an extension of the brand experience - used as launch event gifts, displayed in the studio space, and featured across social media content.
Merchandise played a key role in bringing Studio Liberty’s visual identity to life. The aim was to create pieces that felt refined, minimal, and elevated - perfectly aligned with the brand’s premium feel. From tote bags and notebooks to apparel and accessories, every detail was thoughtfully considered to reflect quality and care. These weren’t just branded items; they became an extension of the brand experience - used as launch event gifts, displayed in the studio space, and featured across social media content.
Merchandise played a key role in bringing Studio Liberty’s visual identity to life. The aim was to create pieces that felt refined, minimal, and elevated - perfectly aligned with the brand’s premium feel. From tote bags and notebooks to apparel and accessories, every detail was thoughtfully considered to reflect quality and care. These weren’t just branded items; they became an extension of the brand experience - used as launch event gifts, displayed in the studio space, and featured across social media content.
























































I contributed to the art direction of photo and video shoots, helping the team execute a consistent brand experience across all media. The final launch content was used in Studio Liberty’s marketing and in the studio space itself. The digital brand experience was extended into social media through a curated Instagram feed. The visuals were kept sleek, minimal, and aligned with the studio’s modern vibe, designed to resonate with a design-conscious, premium audience.
I contributed to the art direction of photo and video shoots, helping the team execute a consistent brand experience across all media. The final launch content was used in Studio Liberty’s marketing and in the studio space itself. The digital brand experience was extended into social media through a curated Instagram feed. The visuals were kept sleek, minimal, and aligned with the studio’s modern vibe, designed to resonate with a design-conscious, premium audience.
I contributed to the art direction of photo and video shoots, helping the team execute a consistent brand experience across all media. The final launch content was used in Studio Liberty’s marketing and in the studio space itself. The digital brand experience was extended into social media through a curated Instagram feed. The visuals were kept sleek, minimal, and aligned with the studio’s modern vibe, designed to resonate with a design-conscious, premium audience.
I contributed to the art direction of photo and video shoots, helping the team execute a consistent brand experience across all media. The final launch content was used in Studio Liberty’s marketing and in the studio space itself. The digital brand experience was extended into social media through a curated Instagram feed. The visuals were kept sleek, minimal, and aligned with the studio’s modern vibe, designed to resonate with a design-conscious, premium audience.




















Teamed up with: Nino Bitsadze
Teamed up with: Nino Bitsadze
Teamed up with: Nino Bitsadze
Teamed up with: Nino Bitsadze
Got questions or want to team up? Feel free to reach out
Tbilisi, Georgia